Economic Development Strategy 2020

10 / 104

10
Traditionally the Council area’s economic
prosperity has been driven by traditional sectors,
including manufacturing, logistics and labour led
job fields.Whilst traditional manufacturing in the
State as a whole is becoming more challenging,
there are opportunities around the introduction
of advanced manufacturing and innovation to make
traditional fields of manufacturing more sustainable.
There is no doubt the Council will continue to see
manufacturing well into the future, especially with
the Council being the export hub of the State for
sea cargo.
Major established brand names and growing
businesses and employers include the San Remo
Macaroni Company, Coopers Brewery,ASC,
Adelaide Brighton Cement, Council, Flinders
Ports and many other successful businesses
and organisations.
Home to the Port Adelaide Football Club, one
of the AFL’s Premiership teams and proud of its
maritime and economic history, PAE is looking
to grow and support its businesses and industry
and to attract new investment and employment
to continue its importance as a hub of economic,
cultural and socially diverse community.
The encouragement of new industries to support
existing sectors will be critical to the long term
viability of the region’s economy. New industries
identified that will contribute to the future
economy include but are not limited to; education
and training, tourism, retail and services, aged care
and disability support and professional services.
The intent of this plan is to look at ways of creating
the right environment for existing businesses to
grow and employ additional staff, whilst attracting
new industries and investment to the region that
creates new jobs and opportunities. Diversity of
employment, affordable housing and an array of
activities for people to participate in will see the
Council area grow and become a leader in the
State for a robust and sustainable economy.
With a diverse range of suburbs covering an area
of 97 km2, the Council boasts city fringe living,
traditional family blocks of land, right through to
beachside housing and industrial zoned areas.The
City of Port Adelaide Enfield is one of the most
diverse and unique Council regions in Australia.
This strategy will review the area’s competitive
advantages, review industry trends and identify
opportunities for sustainable economic growth.
The Strategy identifies a range of actions, all of
which are defined by a timeline and evaluation, to
ensure this strategy delivers economic benefit for
the region and its residents.
2.3 Methodology
Extensive research and consultation has been
undertaken in developing the content and direction
of this strategy.This has included an evidence based
economic analysis of the international, national and
local economic environment and its impact on the
region’s economic future.
A range of consultation has also been undertaken
with the business community through one
on one meetings, workshops and forums.The
qualitative feedback along with the evidence based
data informed the identification of key issues,
opportunities and the strategy actions.