Economic Development Strategy 2020

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2.1 Structure of the report
The report is structured under the following
themes:
• Overview of the project region;
• Role and function of local government and
PAE in the delivery and management of
economic development services;
• Background context including key economic
drivers, economic, social and other capital
features, policy and strategy and economic
characteristics;
• Data analysis (historical, current and
forecast) including population, demographics,
workforce, industry sectors and profiles and
industry performance;
• Identification of existing and / or needed
economic assets and their role and
contribution to economic development;
• Assessment of existing assets and economic
capital that can be further developed
including heritage, tourism and place-making;
and
• Levels of business confidence and national
and international investments and business
development opportunities.
2.2 Purpose and intent
The City of Port Adelaide Enfield’s Economic
Development strategy provides the direction
and framework to become a leading Council in
Australia for people to live and work.The aim of
this Plan is to create the framework for a region
that is recognised for its lifestyle, choice of
employment options and innovative industries.
To underpin the challenges facing the City
of Port Adelaide Enfield, it is critical that we
maintain and support existing business and
encourage new businesses to the
need to create the environment for emerging
industries to choose this Council area to
establish and build business and investor
confidence. Our objective is to have a viable
and sustainable economy and drive job
opportunities in the region. Council places high
value on fostering and supporting our existing
business owners and operators and the growth
opportunities they represent. If just 25% of our
existing businesses were to create one new job,
this would equate to nearly 2,000 employment
opportunities for our community.
The strategy also helps to prioritise economic
opportunities to deliver the following outcomes:
• A business friendly Council that encourages
business and investment and supports
business diversity to reduce economic
shocks and risks.
• Increased training, education and learning
opportunities.
• Increased trade and export opportunities for
businesses within the Council region.
• Attraction of new industry and innovation to
the area.
• Promotion of the area as a tourist, arts,
cultural and festival destination.
• Employment and increased business and
investor confidence.
This approach along with encouraging new
business and investment to the region creates a
strong economic framework for job growth.