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OUR PEOPLE

The City of Port Adelaide En eld has the third largest

population of any local government area in Greater

Adelaide and South Australia.The City’s population has

been steadily growing during the last decade.The number

of people living within the Council area has increased

by 19,384 (approximately 19%) from 104,370 (2005) to

123,754 (2015).

The population of the City of Port Adelaide En eld will

continue to grow, although the rate of growth will decline.

The population of the City of Port Adelaide En eld

grew by 9.7% between the 2006 to 2011 Census.The

population is projected to grow by a further 6.5% to 2016,

by 5.1% between 2016 and 2021, by 5.2% between 2021

and 2026 and by only 4.0% between 2026 and 2031.

The population density throughout the 97 square

kilometres (km

2

) that comprises the City of Port Adelaide

En eld is 1,349 persons/km

2

.To place this in context

this compares with the following locations; population

densities:Tokyo (approximately 6,158 persons/km

2

);

Greater Melbourne (440 persons/km

2

); Greater Adelaide

(376 persons/km

2

); City of Adelaide (1,487 persons/

km

2

).The highest population densities are found along

the coast but also in the suburbs of Woodville Gardens,

Mans eld Park and Ferryden Park that have recently

undergone regeneration, and the newly developed suburbs

of Northgate, Oakden, Lightsview and New Port where

medium density housing has been encouraged

and developed.

At the 2011 Census of Population and Housing the

median age of residents in the City of Port Adelaide

En eld was 37 years, a slight decrease from 38 years of

age at the 2006 Census. In comparison the median age

of Greater Adelaide increased in the same period of time

from 38 to 39 years of age.

The number of people with English ancestry in the City

of Port Adelaide En eld increased by 3,382 between the

2006 and 2011 Census and now represent 29.1% of the

population. In the same period there was signi cant growth

of 2,732 and 1,707 persons respectively nominating their

ancestry from India and China.

At the 2011 Census the occupation groups showing the

greatest growth were Professionals (+2,358 persons),

Community and Personal ServiceWorkers (+1,284

persons), Clerical and AdministrativeWorkers (+681

persons) and Technicians and Trades Workers (+676

persons).This aligns with the growth in the number of

persons with tertiary quali cations.

2011 Census results show that there was a smaller

proportion of high income households of 9.4% (those

earning $2,500 per week or more) and a higher

proportion of low income households, 28.7% (those

earning less than $600 per week) compared with Greater

Adelaide’s 13.5% and 23.7% respectively.

An analysis of the household/family types in the City

of Port Adelaide En eld in 2011 compared to Greater

Adelaide shows that there was a lower proportion of

couple families with child(ren) (24.7% compared to 28.5%)

and a higher proportion of one-parent families (12.6%

compared to 11.0%).There was also a higher proportion

of lone person households (30.6% compared to 26.7%

in Greater Adelaide) and a lower proportion of couples

without children (22.3% compared to 25.5% in

Greater Adelaide).

At the 2011 Census 72.1% of all dwellings in the City of

Port Adelaide En eld were separate houses; 26.3% were

medium density dwellings, and 1.1% were high density

dwellings, compared with 75.8%, 21.8% and 2.0% in

Greater Adelaide respectively.

In terms of motor vehicle ownership, 80.6% of the

households in the City of Port Adelaide En eld owned at

least one car, while 13.0% did not own a vehicle, compared

with 85.6% and 9.2% respectively in Greater Adelaide.

Analysis of the housing tenure of the population of the

City of Port Adelaide En eld in 2011 compared to Greater

Adelaide shows that there was a smaller proportion of

households who owned their dwelling or were purchasing

their dwelling, and a larger proportion who were renters.

OUR BUSINESSES

The 2015-2016 year saw increased activity from Council in

the Economic Development space.

The City of Port Adelaide En eld boasts a unique

environment for business.With over 7900 businesses

employing over 70,000 people, the region is a signi cant

employer and will play a major role in the rebuilding of the

South Australian economy into the future.

Council has continued to fund the Adelaide Business

Hub, which provides advice and support to businesses in

the City of Port Adelaide En eld through its Todd Street

Business Centre.The Todd Street Business Centre also

forms the location of the ABH’s Business Incubator.The

incubator provides new businesses with a work space as

well as access to mentoring as their business starts up.

This helps create the right environment for establishing

businesses to grow and develop into a successful and

sustainable enterprise.

Key successes from the Adelaide Business Hub during the

last nancial year include:

1. Business Incubator

Graduated 5 small businesses this year which created

7 additional new jobs; 15 additional new contractors;

Combined annual turnover went from $817K on

entry to $2.23M on exit. Cumulative graduation results

measured 2010 - 30 June 2016: 48 business start

ups to Port Adelaide; 46 additional new jobs; 39 new

contractors; Combined annual turnover $7.64M on

entry to $44.4M on exit.

2. Small Business Advisory

327 businesses were provided with one on one

consulting services. Of these, 98 businesses (30%)

were located in the Port Adelaide En eld: $42,750

was the value of direct consulting services delivered

in key areas to small businesses : Finance & Funding/

Building the Business/Capitalising on Talent &Team/

Improving Management Capabilities/and Implementing

Digital Solutions.

Business Relationships

Current Customer Relationship Management system

has 2068 small business clients of which 712 (34%) are

located in Port Adelaide En eld.

10 Networks Events were attended by 557 people

and 15 Business workshops by 117 people

The City of Port Adelaide En eld has been a key player in

the development of the Northern Economic Plan (NEP).

The NEP was an initiative of the State Government and

was developed in conjunction with the Cities of Port

Adelaide En eld, Salisbury and Playford. With the looming

closure of Holden and an anticipated 6,500 jobs to be lost

in the manufacturing sector as a result of this closure, the

NEP was developed to look at strategies that would create

new jobs in northern Adelaide. Whilst the NEP is led by

State Government, the three Councils contribute both

nancially and with staff time in delivering key projects to

the region.

As well as the close relationship the City of Port Adelaide

En eld has with its northern neighbouring Councils,

Port Adelaide En eld shares an economic alliance with

our western neighbours.The BuildingWestern Adelaide

Alliance was established to look at economic opportunities

across the western region of Adelaide which includes the

Cities of Port Adelaide En eld, Charles Sturt,West Torrens

and Holdfast Bay.

In 2016 the BuildingWestern Adelaide Regional Economic

Plan was endorsed by Council.This document provides a

number of pragmatic joint activities between the western

Councils that will see increased activity and opportunities

for businesses within this region.

In June 2016, the City of Port Adelaide En eld developed

its Draft 2020 Economic Development Strategy.The

Strategy identi es ways for Council to become more

business friendly and create the environment for

businesses to grow and expand within the region.

The Strategy also explores opportunities for future growth

in defence, innovation and technology, whilst looking at

ways to work with existing businesses to create start-up

and growth opportunities, including working with local

businesses to expand into new export markets.

The groundwork undertaken over the last 12 months will

assist to position the City of Port Adelaide En eld as a key

location in the State to operate and do business.